Deceptive Advertising: How to Read a Marketing Claim Before You Believe It

Deceptive advertising covers everything from doctored before-and-after photos to pricing that changes between the ad and the checkout page. We look at the specific wording of a claim, whether it can be independently verified, and what disclosures were left out. Below are our investigations into specific ads and the patterns behind them.

Related coverage: Fake Reviews and Testimonials Fake Marketing Experts, and the full Marketing Scams 101 blog.