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Fake Reviews and Testimonials
Fake Reviews and Testimonials: Spotting a Rating That Wasn't Earned
Bought reviews, incentivized five-star ratings, and testimonials that never mention what the reviewer actually paid all shape a buyer's decision before they've seen the product. We examine review patterns, disclosure gaps, and the specific language sellers use to manufacture trust.
Related coverage: Deceptive Advertising Influencer Disclosure Problems, and the full Marketing Scams 101 blog.
New investigations are published regularly
This slot will hold a verified investigation once it's published. Visit the blog for everything live right now.
Read the story →New investigations are published regularly
This slot will hold a verified investigation once it's published. Visit the blog for everything live right now.
Read the story →New investigations are published regularly
This slot will hold a verified investigation once it's published. Visit the blog for everything live right now.
Read the story →Where we source patterns
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